12 industry experts reveal how to build on a solid foundation as you pivot, rebrand or redirect your business. Be among the first to get access to the first virtual summit on pivoting (and be ready to enjoy first mover advantage).
"Here's A Glimpse of What You'll Discover When You Claim Your All-Access Pass To This Unique Pivot Your Business Training"
If you're running a business, there's a pivot in your future. Guaranteed.
Technology changes ... and your service delivery system shifts from "leading the pack" to "behind the curve."
Your strongest competitor introduces a new product ... and now your top money-maker seems slow, dated and irrelevant.
You get a "Eureka!" discovery moment: a hungry segment of your market .that nobody else has targeted ..and you're uniquely qualified to serve them.
Your branding has brought you success for years ... and you're ready for a bigger stage, which means you recharge, re-vison and rebrand.
You realize your hidden talents (or newly acquired skills) will bring you far more lucrative results than what you're doing now ... and frankly, you've been ready for a change anyway.
So now you're excited to get going. But you don't want to reinvent the wheel. You look over the Internet landscape and discover ... nothing.
Everybody's talking about pivoting, but nobody's talking about how to make it happen. You're eager for guidance but you find just an article or two here and there ... not a single course, program or set of guidelines.
That's about to change.
We've gathered 10 business owners in different businesses. We asked them how they experienced their own pivots ... and what advice they'd give others.
Lorrie Morgan-Ferrero tops the list of "Best Women Copywriters" in the 21st Century. She's a pioneer in defining the difference between writing to women versus men.
She shares her experience of pivoting to develop The She Factor, training businesses who target women customers. She's recently experimented with a pivot for a new business that's ...well, a little shocking and potentially a lot lucrative.
2:00 – how Lorrie got started in writing (and how that’s different from copywriting)
4:15 – how Lorrie chose mentors and role models
6:10 – Lorrie’s transition to copywriting
8:10 - “Just write and just get out your messaging out…”
9:03 – the experience of being mentored with legendary copywriters
9:30 – the famous copywriter who inspired Lorrie
10:43 – how Lorrie learned to navigate the male-dominated industry of copywriting
11:10 – “This is the juice” – Lorrie’s pivot from copywriting to The She Factor
12:27 – A full year of transition
14:20 – Elephants – Lorrie’s favorite charity!
15:03 “I didn’t want to go against these great gurus…some of the style doesn’t work for us.”
18:13 – Why salesmanship has to be “wrapped in storytelling,” and why women require storytelling more than men.
19:30 – how Lorrie made the pivot to The She Factor and how it’s easier to do a new website with Wordpress
22:00 – “If you can talk you can write copy…”
23:30 – One of Lorrie’s favorite places to explore your market
30:19 – When Lorrie wrote copy for a very male-only product – and when your gender doesn’t matter
31:10 – How Lorrie’s acting experience helps her be a better copywriter and led to her development of the “tarket” concept
35:00 – the best way to imagine the person who’s going to be reading your copy
36:00 – how Lorrie changed her own tarket as she pivoted
39:30 – Lorrie’s radical pivot to Ginger Quinn after losing her enthusiasm for copywriting (this was a lot of fun!)
44:50 – why Lorrie decided not to pursue the Ginger Quinn angle
45:36 – how to deal with burnout and Lorrie’s technique to reboot her brain every day
58:25 Lorrie’s final words of advice: “Start from your heart.”
Sue Ann Dunlevie made a career pivot from corporate sales to building a health blog ... and then a second pivot to become one of the most in-demand speakers, teachers and mentors to beginning bloggers. (Some advanced bloggers sneak in there, too, but don't tell anybody.)
1:30 – Sue's claim to fame -- dating Bruce Springsteen and dismissing him as a guitar guy going nowhere
4:00 – why people with a sales background do really well on the Internet
5:10 – Sue's life as a high-flying sale manager
7:00 – How Sue got started with blogging
8:10 – The turning point – a wake-up call from her son
9:40 – Sue's advice about hiring and paying for coaches
16:00 – Passion is good but can can get you in trouble
22:00 – Why Sue decided to pivot out of the stress management blog
27:00 – How to buy a blog – how it helps you get off to a fast start in a new business
30:00 – You can spend years spending time on topics nobody is interested in
32:15 – The key to success in business
36:33 – The importance if intuition and the need to “check with your gut”
37:30 – Sue's method to access intuition
44:00 – The identity shift that accompanies a pivot (and how Sue deals with it)
45:00 – Why everyone should have a side gig
47:11 – Saying goodby to corporate life – the mourning process
Connie Ragen Green pivoted from elementary school teacher and real estate agent to become one of the most respected names in online training.
Connie recently pivoted from focusing 100% on marketing to add products and services related to mindset and productivity. She'll explain when to know it's time to branch out ... and how to rock your profits without rocking the boat for your established business.
5:15 – A series of “last straws” that led to her exit from teaching
6:00 – Connie’s shift from structured environment in the classroom to the “wild west “of the Internet
6:30 – Feeling of freedom!
7:30 – Navigating the identity shift - “felt she had a lot of free time…”
9:30 - how Connie practiced telling people what she did and how she refined her elevator speech by seeking feedback from others
10:20 – why she left networking events when people were starting on their “second drink” tickets
12:40 – how Connie uses “crossover skills” to move to online marketing
15:10 – how to plan your own pivot with your own crossover skills
17:15 – how Connie pivoted within her business – from a completely business orientation to adding soft skills - by “adding spinach to the smoothie”
24:30 – How Connie puts herself outside her comfort zone (and why)
28:16 – Connie’s decision to complete her long road trip despite physical illness
29:34 – How over the years Connie has learned to “trust the process”
30:50 – How Connie’s road trip has motivated her followers to take inspire action to achieve their goals
35:00 -- How Connie’s modular online presence has given her a pivot-ready business
37:30 – How your business success is influenced by understanding how you’re seen by others
Chuck Rylant has made several career pivots, from police detective to certified financial planner to marketing coach and trial consultant.
Chuck has found a way to integrate these shifts into a fulfilling lifestyle business. His financial planning services include elements of life coaching. He teaches law enforcement and serves as consultant and expert witness at murder trials.
1:36 – Chuck's skill that carries over whether he's “helping people solve problems, educating a jury or doing one-on-one consulting"
2:06 – Is being an expert witness at murder trials really romantic? (I couldn't resist asking)
3:15 – Being a cop isn’t that far removed from being a financial planner – here’s how it happened
5:25 – The truth about a police career
5:58 – Police skills that transfer into financial planning (80% is some type of social work)
7:50 – The main skill Chuck needed to move from law enforcement to financial planning
8:20 – Why Chuck moved to obtain a host of credentials (and what he' do today and why)
11:10 –How Chuck managed the identity change associated with a pivot (and the strangest part)
12:30 - How Chuck dealt with the challenge of merging identities into the new persona
14:15 –Why Chuck doesn't recommend doing "just one thing" and prefers to offer a diverse range of services
15:05 – How a client’s question helped Chuck make his next pivot
16:30 – How a broader perspective helps you make decisions – not just the money side
17:15 – A question Chuck asks to help his clients deal with the risk of change
18:15 – Chuck’s pivot to social media marketing
19:30 – How Chuck came to create his first product – sold from the stage and back of the room
20:35 – The biggest pivot -- from fulfilling demand to proactively promoting yourself
21:05 - You're not just in one business - you're in THREE businesses (this is a powerful insight)
23:02: Who you need to hire when making a pivot …and why
24:50 – Chuck’s special definition of intuition
29:30 – How intuition helps you decide which opportunities to pursue when you have many choices
(and why participating in this interview was a good choice for him)
31:00 - Why money shouldn't be the driving force in most decisions
32:30 – How your passion drives you to self-employment
34:30 – The key question: “What is my magic power and how does that translate into that new career?”
36:00 – Why people who enjoy going back to the bottom and being a student are more likely to be successful .
39:30 - What is "microbravery" and how this quality helped Chuck make multiple successful pivots
41:40 – How Chuck moved from being an introvert to being comfortable speaking to an audience of hundreds
43:22 – The ONE big question to ask if you’re considering a career change (and the surprises you need to prepare for).
Melanie Yost is a psychotherapist who pivoted to working as a business consultant..and then added a new twist.
Melanie's live workshop helps business owners blast through blocks to success, with the help of a few well-trained horses on a beautiful farm in the hills of Virginia.
11:30 – how coaching is different from psychotherapy and why that made her pivot more challenging
12:20 – shocking statistic about depression among business owners!
13:15 – Melanie’s pivot in target market – those she thought would be her ideal clients turned out “not to be my people”
13:40 – Are you wrapped too loose or too tight? This distinction helped Melanie focus her business on those she could help most
16:00 – the story artists, healers and helpers tell themselves and how that story keeps them from making money
20:40 – defining what a pivot is – bringing your identity forward
22:30 – the mindset shift associated with the identity change
24:10 – techniques Melanie developed to get comfortable with her new identity as a coach
25:20 – how accepting her identity helped Melanie build better relationships (and command higher fees)
27:50 – why Melanie allowed years to percolate with her decision to pivot to a side gig with workshops
34:30 – how Melanie uses intuition to makes decisions
40:00 – why you might need a coach and how to choose one – picking not just the right person but the right format
Ian Brodie is an internationally known consultant and email marketing expert. Ian leveraged a corporate background in sales to become a business consultant and coach.
Ian has pivoted to establish a membership site, Momentum Club, and to share his expertise training programs.
Ian will share his own experiences and advise on effective ways to pivot with email marketing.
Christina Hills developed the leading training program for a popular email service.
After several years she pivoted to develop the premier training program for Wordpress websites.
3:00 – why Christina left corporate America to start her own business
4:40 – how she came to choose her niche
6:30 – how her choice of niche and positioning made it easy for her to build a list
8:00 – how Christina made another pivot to address a completely new niche
10:40 –how the pivot happened smoothly (she almost didn’t realize what was happening)
12:30 – why she advises you to “put something out there”
13:20 – how she pivoted without a banner, logo or sales letter
16:07 – how choosing a tight niche made it easier for her to pivot and what others can learn from her example
19:00 – how building a website helps you figure out what you want to do
22:30 – why you need to choose a business area where you’re passionate
23:00 – Christina’s 3 questions to test your passion for this topic (especially the Saturday morning wake-up test)
32:30 – how doors start to open after you take the first step
Adrienne Dupree began her career as a software engineer, working on the side as an online business owner and a mortgage broker. Her part-time Amazon business morphed into full-time after a layoff.
Adrienne pivoted again this year and she continues to work online with great success.
1:00 - began her career as a software engineer and moved up through the ranks to become a program manager,
worked in government contracts...always a govt contractor
1:23 - when she knew she would need to pivot ... the crisis!
2:20 - decision: "Would I become a full-time entrepreneur?"
3:10 - hard to grow her part-time business working 60-hour weeks
4:39 - why you should start part-time
5:07 - important: mindset for working at home
7:50 - sacrifices she made for her business
8:04 - why she created "Leave The Corporate World Behind"
11:15 - how Adrienne's engineering and math degrees helped her - and hindered her - when she went online
12:48 - challenge of marketing yourself as an introvert
21:10 - clicking with Connie Ragen Green as a mentor
21:40 - what's important in choosing a mentor
23:24 - why you need confidence to shift your identity from your job and tips to make that shift
24:09 - why you need to keep multiple streams of income as a corporate executive or as an entrepreneur
25:00 - importance of having an open mind -
30:00 - need to make sure your family is on board
33:34 - role of intuition in her decisions
36:00 - where to find Adrienne
36:50 - how people make money with FBA (Fulfillment by Amazon) and why it's a good way to get started on your own
(Adrienne explains this model clearly and simply)
40:35 - Why an FBA business might be a good choice for people leaving corporate life
42:20 - the real key to succes in *any* business
44:30 - Adrienne's advice for people who aren't sure what they want to do
Michele Pariza Wacek (Michele PW) has pivoted from freelance copywriting to her own copywriting company. Most recently she pivoted to "Love-Based copywriting, creating books that teach readers to write copy that attracts, inspires and invites.
3:00 – Michele’s pivot between jobs and freelance
7:00 – The important mindset shift from freelancer to company owner
10:10 – How understanding mindset helped Michele do something others don’t
11:00 – Resisting the “seduction of selling your time…”
12:30 – Personality driven business in copywriting
15:30 –Michele’s own breakthrough to vulnerability and mistakes made with implementing this strategy
17:00- How understanding fear based emotions influenced Michele’s copywriting
19:30 -Michele’s pivot to focusing on fear-based emotions
21:00 – How pivoting gets easier after you’ve done it at least once (experience, evidence and tools)
23:00 – The importance of timing in being ready for a pivot
24:00 – “I’m showing up differently…”
26:00 – Bad advice from a guru (and why you need to listen to your own wisdom)
32:00 – Why you should move carefully when you’ve switching from left-brain to right-brained emotional focus
34:00 – “where you’re coming from is going to influence your copy…”
35:30 – how your relationship with money will impact your ability to write copy
36:00 – How mindset related to everything, even accounting!
37:30 – How to prepare your audience for a pivot after you’ve been in business successfully
41 – Why timing is so important – Michelle’s “year of slowing down…” and her main takeaway…
43 – “…you have to walk in your own shoes…”
44-44:30 - a lot of dimensions nobody talks about
Sue Painter is an award-winning entrepreneur who's been featured on major media, including ABC, NBC, CBS news, Boston Globe and Miami Herald newspapers.
Sue pivoted from corporate executive director to owning a massage clinic and then into one of the best known business coaches for women in the U.S., running her own programs and coaching with Ali Brown for 4 years in her previous group coaching program.
1:40- How Sue started her career as a massage therapist
4:35 – How Sue decided to get certified as a Book Yourself Solid coach – and talks about the role of certification in coaching success
6:20 – Sue’s determination to “learn from the best of the best”
7:50 – A recurring theme – it’s not about the credentials and here’s what people want instead
9:20 – Why some prospective business owners find themselves “hiding in school” and what that means
15:50 -- How “pay to play” can be another way of hiding out from your own business
16:40 – Why some people will “spend hundreds of thousands of dollars to avoid marketing…”
18:00 – Why marketing doesn’t have to be hard
19:30 – What Sue means when she blogs about “giving change a hug”
19:53 – Why businesses have developmental stages just as humans do
23:00 – The dangers and downsides of a fear-based life
24:40 – How to deal with good things and bad things and how your mindset dictates your response
27:20 – Why it’s important to take the long view and why successful business owners are “horizon thinkers”
30:00 – 7 questions to recognize when you need to pivot (this is a gem)
31:45 –What to do when you’ve lost your enthusiasm – and there’s no longer “the thrill of the new”
33:00 – Why it’s important to pay attention to nudges from the universe – “there’s something else you’re called to do”
35:35 – 5 reasons we don’t move when we know we should and how perfectionism keeps us in chains…especially expecting everything to be perfect right out of the gate
41:53 – advice for people who can’t get a job and need to become entrepreneurs (whether they want to or not)
46:50 – balancing left and right brain advice - “Run the numbers and trust your intuition”
47:30 -- How Sue became an energy reader and what that means
53:00 – How Sue dealt with the trauma of a bad accident – told she’d never walk again – and how she made it happen
55: 00 - - getting the family on board and the best way to shut up skeptical relatives
57:30 – How to reach your in to your pivot – a step-by-step guide and
2 questions to ask out on the beach or under a tree.
58:20 – “If you do what you love… ”
Margie Beiswanger pivoted from a position as a university scientist and university administrator, to becoming a full-time life and business coach.
A natural entrepreneur, she quickly filled her practice and now has a waiting list of clients.
18:19 – How Margie got started in her business - driving to and from work, talking to a client while her husband drives…a typical day during a transition (this is a great story!)
19:15 – a leap of faith, sitting in the car during lunch
20:10 – coming up against a constraint – not enough time to see the possibilities
20:53 – took the leap, the only way to know if it would work; earned more gross income than her highest salary at the university
21:40 – Why many famous names are spending beyond their income
22:45 The “friends and family letter…”
23:45 – Margie’s advice on pricing
25:20 - Why the most successful type of marketing is being authentic
26:10 – Easy to get distracted by noise instead of saying, “What’s true to me?” It’s not some video or marketing technique – “it’s the energy behind it and what you have to offer"
27:30 -- Margie’s approach to identity change: “I’ve always been someone who’s an AND. A scientist and an artist. An extrovert … and don’t talk for a whole day.”
28:30 – Margie’s “just for now” approach to pivoting and career decision.
29:00 -- How getting bored with “food microbiology” led her to a challenging university career.
30:32 -- Need to be realistic – why not allow it?
33:30 – Starting your business is hard, but you need to see the process in context.
34:50 – When do you know when to pivot and when to work harder at what you’re doing? What happens when you hit “the dip?”
36:30 Why Margie emphasizes it’s not about just looking for outcomes and results .. is this the path? Will this work for that person?
38:55 – The Mary Poppins effect: “the wind changed…”
39:30 – “Looking at how I’m feeling, who I’m helping and looking for signs pointing to where to take next”
41:53 – merging the roles of business and life coach
Donna Kozik pivoted from a corporate communications career to become an online book coach 16 years ago.
Donna has guided her clients to pivot their careers and businesses by writing books. She shows then how becoming an author helps you move from overwhelm and muddy messages to confident achievement.
What Donna Shared:
5:50 – growing up in a small town – how you know it’s a small town
7:00 – Donna's wakeup call to realize she could work at home
8:10 – on being ready to receive the message at just the right – being ready to hear
10:30 -- how an important (almost accidental) connection influenced Donna's carer
13:30 – how Donna got the idea for what became her signature prgram
14:00 – Donna's secret to recognizing a profitable busness opportunity and ...
15:30 – her “learn to discern” technique
17:00 – how Donna uses intuition in making choices
18:00 – the Oprah theory of fear
20 min: “The last thing you should consider is the market for the book and your niche.” Huh?
21 how you use the writing process to discover what the market wants
23:50 – not accepting the “you have to struggle” story
26:36 – how to get a proven message –you don’t have to worry that people won’t like your book
27:15 - using your client intake process to get content for your book
30:00 – Donna’s pivot-ready book structure you can use even if you change businesses
32:24 – examples of evergreen topic that people will be interested in “for years and years to come”
33:36 – Why Donna doesn’t listen to most advice
35:16 – how to use a book to pivot your busess
36:42 – exactly how to write a book if you aren’t sure about the direction you want to take in your business – and writing helps you achieve clarity
38:35 – challenges with “make your mess your message” and the most important part of your story