12 industry experts reveal how to build on a solid foundation as you pivot, rebrand or redirect your business. Be among the first to get access to the first virtual summit on pivoting (and be ready to enjoy first mover advantage). 

"Here's A Glimpse of What You'll Discover When You Claim Your All-Access Pass To This Unique Pivot Your Business Training"

If you're running a business, there's a pivot in your future. Guaranteed.

  • Technology changes ... and your service delivery system shifts from "leading the pack" to "behind the curve."  
  • Your strongest competitor introduces a new product ... and now your top money-maker seems slow, dated and irrelevant.
  • You get a "Eureka!" discovery moment: a hungry segment of your market .that nobody else has targeted ..and you're uniquely qualified to serve them.  
  • Your branding has brought you success for years ... and you're ready for a bigger stage, which means you recharge, re-vison and rebrand.  
  • You realize your hidden talents (or newly acquired skills) will bring you far more lucrative results than what you're doing now ... and frankly, you've been ready for a change anyway.

So now you're excited to get going. But you don't want to reinvent the wheel. You look over the Internet landscape and discover ... nothing. 

Everybody's talking about pivoting, but nobody's talking about how to make it happen. You're eager for guidance but you find just an article or two here and there ... not a single course, program or set of guidelines.  

That's about to change.

We've gathered 10 business owners in different businesses. We asked them how they experienced their own pivots ... and what advice they'd give others.

lorrie morgan-ferrero on pivoting
sue ann dunlevie pivot your business
connie ragen green pivot your business

Lorrie Morgan-Ferrero tops the list of "Best Women Copywriters" in the 21st Century. She's a pioneer in defining the difference between writing to women versus men. 

She shares her experience of pivoting to develop The She Factor, training businesses who target women customers. She's recently experimented with a pivot for a new business that's ...well, a little shocking and potentially a lot lucrative.  

2:00 – how Lorrie got started in writing (and how that’s different from copywriting)

4:15 – how Lorrie chose mentors and role models

6:10 – Lorrie’s transition to copywriting

8:10 - “Just write and just get out your messaging out…”

9:03 – the experience of being mentored with legendary copywriters

9:30 – the famous copywriter who inspired Lorrie

10:43 – how Lorrie learned to navigate the male-dominated industry of copywriting

11:10 – “This is the juice” – Lorrie’s pivot from copywriting to The She Factor

12:27 – A full year of transition

14:20 – Elephants – Lorrie’s favorite charity!

15:03 “I didn’t want to go against these great gurus…some of the style doesn’t work for us.”

18:13 – Why salesmanship has to be “wrapped in storytelling,” and why women require storytelling more than men.

19:30 – how Lorrie made the pivot to The She Factor and how it’s easier to do a new website with Wordpress

22:00 – “If you can talk you can write copy…”

23:30 – One of Lorrie’s favorite places to explore your market

30:19 – When Lorrie wrote copy for a very male-only product – and when your gender doesn’t matter

31:10 – How Lorrie’s acting experience helps her be a better copywriter and led to her development of the “tarket” concept

35:00 – the best way to imagine the person who’s going to be reading your copy

36:00 – how Lorrie changed her own tarket as she pivoted

39:30 – Lorrie’s radical pivot to Ginger Quinn after losing her enthusiasm for copywriting (this was a lot of fun!)

44:50 – why Lorrie decided not to pursue the Ginger Quinn angle

45:36 – how to deal with burnout and Lorrie’s technique to reboot her brain every day

58:25 Lorrie’s final words of advice: “Start from your heart.”

Sue Ann Dunlevie made a career pivot from corporate sales to building a health blog ... and then a second pivot to become one of the most in-demand speakers, teachers and mentors to beginning bloggers. (Some advanced bloggers sneak in there, too, but don't tell anybody.) 

1:30 – Sue's claim to fame -- dating Bruce Springsteen and dismissing him as a guitar guy going nowhere

4:00 – why people with a sales background do really well on the Internet

5:10 – Sue's life as a high-flying sale manager

7:00 – How Sue got started with blogging

8:10 – The turning point – a wake-up call from her son

9:40 – Sue's advice about hiring and paying for coaches

16:00 – Passion is good but can can get you in trouble

22:00 – Why Sue decided to pivot out of the stress management blog

27:00 – How to buy a blog – how it helps you get off to a fast start in a new business

30:00 – You can spend years spending time on topics nobody is interested in

32:15 – The key to success in business

36:33 – The importance if intuition and the need to “check with your gut”

37:30 – Sue's method to access intuition

44:00 – The identity shift that accompanies a pivot (and how Sue deals with it)

45:00 – Why everyone should have a side gig

47:11 – Saying goodby to corporate life – the mourning process

Connie Ragen Green pivoted from elementary school teacher and real estate agent to become one of the most respected names in online training. 

Connie recently pivoted from focusing 100% on marketing to add products and services related to mindset and productivity. She'll explain when to know it's time to branch out ... and how to rock your profits without rocking the boat for your established business.  

5:15 – A series of “last straws” that led to her exit from teaching

6:00 – Connie’s shift from structured environment in the classroom to the “wild west “of the Internet

6:30 – Feeling of freedom!

7:30 – Navigating the identity shift - “felt she had a lot of free time…”

9:30 - how Connie practiced telling people what she did and how she refined her elevator speech by seeking feedback from others

10:20 – why she left networking events when people were starting on their “second drink” tickets

12:40 – how Connie uses “crossover skills” to move to online marketing

15:10 – how to plan your own pivot with your own crossover skills

17:15 – how Connie pivoted within her business – from a completely business orientation to adding soft skills - by “adding spinach to the smoothie”

24:30 – How Connie puts herself outside her comfort zone (and why)

28:16 – Connie’s decision to complete her long road trip despite physical illness

29:34 – How over the years Connie has learned to “trust the process”

30:50 – How Connie’s road trip has motivated her followers to take inspire action to achieve their goals

35:00 -- How Connie’s modular online presence has given her a pivot-ready business

37:30 – How your business success is influenced by understanding how you’re seen by others

melanie yost in pivot your business
ian brodie pivot your business

Chuck Rylant has made several career pivots, from police detective to certified financial planner to marketing coach and trial consultant.

Chuck has found a way to integrate these shifts into a fulfilling lifestyle business. His financial planning services include elements of life coaching. He teaches law enforcement and serves as consultant and expert witness at murder trials. 

1:36 – Chuck's skill that carries over whether he's “helping people solve problems, educating a jury or doing one-on-one consulting"

2:06 – Is being an expert witness at murder trials really romantic? (I couldn't resist asking)

3:15 – Being a cop isn’t that far removed from being a financial planner – here’s how it happened

5:25 – The truth about a police career

5:58 – Police skills that transfer into financial planning (80% is some type of social work)

7:50 – The main skill Chuck needed to move from law enforcement to financial planning

8:20 – Why Chuck moved to obtain a host of credentials (and what he' do today and why) 

11:10 –How Chuck managed the identity change associated with a pivot (and the strangest part)

12:30 - How Chuck dealt with the challenge of merging identities into the new persona 

14:15 –Why Chuck doesn't recommend doing "just one thing" and prefers to offer a diverse range of services

15:05 – How a client’s question helped Chuck make his next pivot

16:30 – How a broader perspective helps you make decisions – not just the money side 

 17:15 – A question Chuck asks to help his clients deal with the risk of change

18:15 – Chuck’s pivot to social media marketing 

19:30 – How Chuck came to create his first product – sold from the stage and back of the room

20:35 – The biggest pivot -- from fulfilling demand to proactively promoting yourself

21:05 - You're not just in one business - you're in THREE businesses (this is a powerful insight)

23:02: Who you need to hire when making a pivot …and why 

24:50 – Chuck’s special definition of intuition 

29:30 – How intuition helps you decide which opportunities to pursue when you have many choices 

(and why participating in this interview was a good choice for him) 

31:00 - Why money shouldn't be the driving force in most decisions

32:30 – How your passion drives you to self-employment

34:30 – The key question: “What is my magic power and how does that translate into that new career?”

36:00 – Why people who enjoy going back to the bottom and being a student are more likely to be successful . 

39:30 - What is "microbravery" and how this quality helped Chuck make multiple successful pivots

41:40 – How Chuck moved from being an introvert to being comfortable speaking to an audience of hundreds 

43:22 – The ONE big question to ask if you’re considering a career change (and the surprises you need to prepare for). 


Melanie Yost is a psychotherapist who pivoted to working as a business consultant..and then added a new twist. 

Melanie's live workshop helps business owners blast through blocks to success, with the help of a few well-trained horses on a beautiful farm in the hills of Virginia. 


11:30 – how coaching is different from psychotherapy and why that made her pivot more challenging

12:20 – shocking statistic about depression among business owners!

13:15 – Melanie’s pivot in target market – those she thought would be her ideal clients turned out “not to be my people”

13:40 – Are you wrapped too loose or too tight? This distinction helped Melanie focus her business on those she could help most 

16:00 – the story artists, healers and helpers tell themselves and how that story keeps them from making money 

20:40 – defining what a pivot is – bringing your identity forward

22:30 – the mindset shift associated with the identity change

24:10 – techniques Melanie developed to get comfortable with her new identity as a coach

25:20 – how accepting her identity helped Melanie build better relationships (and command higher fees)

27:50 – why Melanie allowed years to percolate with her decision to pivot to a side gig with workshops

34:30 – how Melanie uses intuition to makes decisions 

40:00 – why you might need a coach and how to choose one – picking not just the right person but the right format

Ian Brodie is an internationally known consultant and email marketing expert. Ian leveraged a corporate background in sales to become a business consultant and coach.

Ian has pivoted to establish a membership site, Momentum Club, and to share his expertise training programs. 

Ian will share his own experiences and advise on effective ways to pivot with email marketing. 

christina hills pivot summit
adrienne - pivot your business
michelepw for pivot your business

Christina Hills developed the leading training program for a popular email service. 

After several years she pivoted to develop the premier training program for Wordpress websites.

3:00 – why Christina left corporate America to start her own business

4:40 – how she came to choose her niche

6:30 – how her choice of niche and positioning made it easy for her to build a list 

8:00 – how Christina made another pivot to address a completely new niche 

10:40 –how the pivot happened smoothly (she almost didn’t realize what was happening)

12:30 – why she advises you to “put something out there” 

13:20 – how she pivoted without a banner, logo or sales letter

16:07 – how choosing a tight niche made it easier for her to pivot and what others can learn from her example

19:00 – how building a website helps you figure out what you want to do

22:30 – why you need to choose a business area where you’re passionate

23:00 – Christina’s 3 questions to test your passion for this topic (especially the Saturday morning wake-up test) 

32:30 – how doors start to open after you take the first step 


Adrienne Dupree began her career as a software engineer, working on the side as an online business owner and a mortgage broker. Her part-time Amazon business morphed into full-time after a layoff. 

Adrienne pivoted again this year and she continues to work online with great success. 

1:00 - began her career as a software engineer and moved up through the ranks to become a program manager,

worked in government contracts...always a govt contractor

1:23 - when she knew she would need to pivot ... the crisis!

2:20 - decision: "Would I become a full-time entrepreneur?"

3:10 - hard to grow her part-time business working 60-hour weeks

4:39 - why you should start part-time

5:07 - important: mindset for working at home

7:50 - sacrifices she made for her business

8:04 - why she created "Leave The Corporate World Behind"

11:15 - how Adrienne's engineering and math degrees helped her - and hindered her - when she went online

12:48 - challenge of marketing yourself as an introvert

21:10 - clicking with Connie Ragen Green as a mentor

21:40 - what's important in choosing a mentor

23:24 - why you need confidence to shift your identity from your job and tips to make that shift

24:09 - why you need to keep multiple streams of income as a corporate executive or as an entrepreneur

25:00 - importance of having an open mind -

30:00 - need to make sure your family is on board

33:34 - role of intuition in her decisions

36:00 - where to find Adrienne

36:50 - how people make money with FBA (Fulfillment by Amazon) and why it's a good way to get started on your own

(Adrienne explains this model clearly and simply)

40:35 - Why an FBA business might be a good choice for people leaving corporate life

42:20 - the real key to succes in *any* business

44:30 - Adrienne's advice for people who aren't sure what they want to do

Michele Pariza Wacek (Michele PW) has pivoted from freelance copywriting to her own copywriting company. Most recently she pivoted to "Love-Based copywriting, creating books that teach readers to write copy that attracts, inspires and invites. 

3:00 – Michele’s pivot between jobs and freelance

7:00 – The important mindset shift from freelancer to company owner

10:10 – How understanding mindset helped Michele do something others don’t 

11:00 – Resisting the “seduction of selling your time…”

12:30 – Personality driven business in copywriting

15:30 –Michele’s own breakthrough to vulnerability and mistakes made with implementing this strategy

17:00- How understanding fear based emotions influenced Michele’s copywriting

19:30 -Michele’s pivot to focusing on fear-based emotions

21:00 – How pivoting gets easier after you’ve done it at least once (experience, evidence and tools)

23:00 – The importance of timing in being ready for a pivot 

24:00 – “I’m showing up differently…”

26:00 – Bad advice from a guru (and why you need to listen to your own wisdom)

32:00 – Why you should move carefully when you’ve switching from left-brain to right-brained emotional focus

34:00 – “where you’re coming from is going to influence your copy…”

35:30 – how your relationship with money will impact your ability to write copy

36:00 – How mindset related to everything, even accounting! 

37:30 – How to prepare your audience for a pivot after you’ve been in business successfully 

41 – Why timing is so important – Michelle’s “year of slowing down…” and her main takeaway…

43 – “…you have to walk in your own shoes…” 

44-44:30 - a lot of dimensions nobody talks about 

sue painter pivot your business
margie-beiswanger - pivot your business
Donna Kozik Pivot Your Business Online Marketing Summit

Sue Painter is an award-winning entrepreneur who's been featured on major media, including ABC, NBC, CBS news, Boston Globe and Miami Herald newspapers. 

Sue pivoted from corporate executive director to owning a massage clinic and then into one of the best known business coaches for women in the U.S., running her own programs and coaching with Ali Brown for 4 years in her previous group coaching program. 

1:40- How Sue started her career as a massage therapist

4:35 – How Sue decided to get certified as a Book Yourself Solid coach – and talks about the role of certification in coaching success 

6:20 – Sue’s determination to “learn from the best of the best”

7:50 – A recurring theme – it’s not about the credentials and here’s what people want instead 

9:20 – Why some prospective business owners find themselves “hiding in school” and what that means 

15:50 -- How “pay to play” can be another way of hiding out from your own business

16:40 – Why some people will “spend hundreds of thousands of dollars to avoid marketing…”

18:00 – Why marketing doesn’t have to be hard

19:30 – What Sue means when she blogs about “giving change a hug” 

19:53 – Why businesses have developmental stages just as humans do

23:00 – The dangers and downsides of a fear-based life 

24:40 – How to deal with good things and bad things and how your mindset dictates your response 

27:20 – Why it’s important to take the long view and why successful business owners are “horizon thinkers” 

30:00 – 7 questions to recognize when you need to pivot (this is a gem)

31:45 –What to do when you’ve lost your enthusiasm – and there’s no longer “the thrill of the new”

33:00 – Why it’s important to pay attention to nudges from the universe – “there’s something else you’re called to do”

35:35 – 5 reasons we don’t move when we know we should and how perfectionism keeps us in chains…especially expecting everything to be perfect right out of the gate 

41:53 – advice for people who can’t get a job and need to become entrepreneurs (whether they want to or not) 

46:50 – balancing left and right brain advice - “Run the numbers and trust your intuition”

47:30 -- How Sue became an energy reader and what that means 

53:00 – How Sue dealt with the trauma of a bad accident – told she’d never walk again – and how she made it happen 

55: 00 - - getting the family on board and the best way to shut up skeptical relatives 

57:30 – How to reach your in to your pivot – a step-by-step guide and 

2 questions to ask out on the beach or under a tree. 

58:20 – “If you do what you love… ” 

Margie Beiswanger pivoted from a position as a university scientist and university administrator, to becoming a full-time life and business coach.  

A natural entrepreneur, she quickly filled her practice and now has a waiting list of clients.  

18:19 – How Margie got started in her business - driving to and from work, talking to a client while her husband drives…a typical day during a transition (this is a great story!)

19:15 – a leap of faith, sitting in the car during lunch

20:10 – coming up against a constraint – not enough time to see the possibilities

20:53 – took the leap, the only way to know if it would work; earned more gross income than her highest salary at the university 

21:40 – Why many famous names are spending beyond their income

22:45 The “friends and family letter…” 

23:45 – Margie’s advice on pricing 

25:20 - Why the most successful type of marketing is being authentic

26:10 – Easy to get distracted by noise instead of saying, “What’s true to me?” It’s not some video or marketing technique – “it’s the energy behind it and what you have to offer"

27:30 -- Margie’s approach to identity change: “I’ve always been someone who’s an AND. A scientist and an artist. An extrovert … and don’t talk for a whole day.”

28:30 – Margie’s “just for now” approach to pivoting and career decision.

29:00 -- How getting bored with “food microbiology” led her to a challenging university career. 

30:32 -- Need to be realistic – why not allow it?

33:30 – Starting your business is hard, but you need to see the process in context. 

34:50 – When do you know when to pivot and when to work harder at what you’re doing? What happens when you hit “the dip?” 

36:30 Why Margie emphasizes it’s not about just looking for outcomes and results .. is this the path? Will this work for that person?

38:55 – The Mary Poppins effect: “the wind changed…”

39:30 – “Looking at how I’m feeling, who I’m helping and looking for signs pointing to where to take next” 

41:53 – merging the roles of business and life coach

Donna Kozik pivoted from a corporate communications career to become an online book coach 16 years ago.

Donna has guided her clients to pivot their careers and businesses by writing books. She shows then how becoming an author helps you move from overwhelm and muddy messages to confident achievement. 

What Donna Shared:  

5:50 – growing up in a small town – how you know it’s a small town

7:00 – Donna's wakeup call to realize she could work at home

8:10 – on being ready to receive the message at just the right – being ready to hear

10:30 -- how an important (almost accidental) connection influenced Donna's carer 

13:30 – how Donna got the idea for what became her signature prgram

14:00 – Donna's secret to recognizing a profitable busness opportunity and ... 

15:30 – her “learn to discern” technique

17:00 – how Donna uses intuition in making choices

18:00 – the Oprah theory of fear

20 min: “The last thing you should consider is the market for the book and your niche.” Huh?  

21 how you use the writing process to discover what the market wants 

23:50 – not accepting the “you have to struggle” story 

26:36 – how to get a proven message –you don’t have to worry that people won’t like your book

27:15 - using your client intake process to get content for your book 

30:00 – Donna’s pivot-ready book structure you can use even if you change businesses 

32:24 – examples of evergreen topic that people will be interested in “for years and years to come”

33:36 – Why Donna doesn’t listen to most advice 

35:16 – how to use a book to pivot your busess

36:42 – exactly how to write a book if you aren’t sure about the direction you want to take in your business – and writing helps you achieve clarity 

38:35 – challenges with “make your mess your message” and the most important part of your story

41:00 - “Be a leader to your readers” 

As far as we know, this is the ONLY place to learn about pivoting your business - tailored for online businesses and solopreneurs! 

What if there's ONE call that could make the biggest difference for for your business? Why miss out, when you could have everything you need for less than 2 weeks of Starbucks lattes? 

When you purchase the recordings you'll be able to download ALL the calls as mp3 files, so you can listen on your own device, at your convenience, wherever you go.




Pivot Your Business - Bonuses

Ian Brodie - The Authority Breakthrough: How To Be Seen as An Authority In Your Field (currently selling for $97) 

Melanie Yost - The Simple Steps To Reducing Stress (While Increasing Your Productivity and Energy

Michele PW - Intro to Love Based Copy 

Adrienne Dupree - Getting Started With Amazon FBA

Sue Dunlevie - Get 1000 Subscribers in 30 Days

Connie Ragen Green - Entrepreneur's Blueprint

Cathy Goodwin - Gift certificate to Udemy course, Storytelling For Small Business