If you're providing a helpful service, you're providing expertise to your clients. If you're doing a good job, you've got expert knowledge that can be packaged into a course.
What holds most business owners back are the next steps: transforming your expertise into a curriculum and promoting your course.
Many business owners have been guided to believe that course creation is rocket science and "more is better."
So they create features and lessons that nobody cares about.
They spend too much time on marketing because they didn't take their first critical steps before they began writing the content.
The truth is: When you begin with marketing, you give your students everything they value...and you simplify the process of reaching an audience who will appreciate the value.
…Evaluate your topic with the business model Good-Fit test
…3-point “hungry audience” checklist (and a really sneaky way to find out what they want)
…The surprisingly simple test to answer the question: “Is this course marketable?”
MODULE 2: How to get your course into the inboxes of your students (and protect it from freeloaders and thieves)
…why you need to plan your platform before creating your course content
…how to read between the lines when you’re considering a paid software program (and how to put a course together with tools you’ve already got sitting on your hard drive)
…the insider secrets of creating a Udemy course (and how to make this platform work for you)
… why a membership model may be the most efficient way to deliver your course (and how to set it up without membership software)
MODULE 3: How to create a course that will keep students reading to the end (even if you're not a writer...even if you've got writer's block).
… How to transform a ho-hum "how to" manual into a lively story that engages your students (and really teaches them what they need to know)
… How playing this “20 question” game will put your course development on speed dial
… How to build a course that works with - not against - your student's preferred learning style
… How to repurpose your course materials so your marketing productivity increases dramatically
… The surprising ways a course can add value to your coaching, consulting, design or other services (so your clients make faster progress and appreciate what you're doing for them)