Several years ago, I’d just created a bunch of products and a new lead magnet … and nobody was buying. So I went on a search for answers.
First I tried a high-end mastermind program. I got a lot of big-picture ideas, like, “Rebrand!” “Pivot!” and even, “Do something different!”
Then I sought advice from an online forum. They dug into the details: “Change the background color,” and, “Use social media to drive traffic.”
Then a wise old marketing wizard said, “You know what’s not working? The copy sucks.”
“But I’m a copywriter!” I exclaimed.
“You’re too close,” said the wizard. “And you’re too busy writing other people’s copy. Here are the three things you need to fix.”
Sure enough, after I rewrote the copy, good things started happening. And, as I tell my clients...
It's all about the execution.
A lot of my clients come to me because something feels a little “off.”
Sometimes you know exactly what’s not working and sometimes you even know why. Sometimes it’s just a vague feeling that “I’m working hard and nothing is happening.” Or, “I need to plan a campaign and I feel SO overwhelmed.”
Or you've been staying up all night trying to write your copy ... and that little voice in your head starts to whisper, "Why lose sleep when I can just call Cathy and get this #*@&&&&!! thing done? Then I can start seeing results and sleeping again."
And I get to be the wise old copywriter who’s here to help you figure out what’s wrong and take the first steps to fixing it.
Because you can have the most brilliant big-picture strategy, and the best designer on the planet … and it won’t bring you results till you execute. In fact, when we start working on your copy, we move the needle on your strategy, too.
Let's work together ...
to find the solution that's not too big, not too small, but just right for you and your business.
How We Work
Begins as soon as you send payment with a review of your background materials, notes and questions.
Jump on the phone with me for 60-90 intense, lively, minutes. First steps happen before we hang up.
Take your time to review a recording of the call, a summary, links to resources and free access to info products.
Enjoy 2 weeks of unlimited email consultation. New questions? Feedback on revisions? You got it.
About Cathy Goodwin, Ph.D.
I've been in the online marketing game for many years. With that experience comes the passion to help other businesses gain the greatest value from their marketing efforts. My style might best be described as direct: you won't waste time and you'll get exactly what you need to take the next steps in your marketing, uplevel your copywriting, or implement a successful business strategy.
In my former life as a business school professor, I honed my analytical skills with published research and worked with executives and professionals from many industries. I'm an experienced researcher, a published author, and a professional speaker...and did a round of stand-up comedy appearances at open mikes in Philly and New York.
After living all over North America (including Canada and Alaska), I now live in the historic district of Philadelphia, spending free time in animal rescue, ceramic sculpture and enjoying the many cultural resources of this wonderful city.
And no...that's not me in the top photo! I look just like my cartoon picture.
Check out what other people had to say about the Consultation...
So much value in one short call!
"When I called Cathy I knew I wanted to pivot my business to be significantly more profitable but I didn't know where to start.
"After just 60 minutes, I was clear on the benefits I bring to my clients and I had retooled my services with new price points. We revised the wording and structure of my Home Page, totally redirected my About Page and a whole lot more!
"It wasn’t just theory – we actually started drafting the copy and headlines. Our session was fun and I enjoyed working shoulder to shoulder with Cathy.
"Cathy went through my materials and teased out what was useful and what wasn’t (and she told me exactly what to get rid of in a no-nonsense style!). She helped me think through my message so the words and the website support my purpose and express the value I deliver to my clients."
Rachel Z. Cornell, Productivity Coach
Straight from the shoulder advice
"I signed up for a consultation because I need a website makeover and I need to redefine my niche.
"Cathy gave me excellent advice for doing both. She suggested specific directions for my website and gave me guidance on choosing between the two niches I was considering.
"To my surprise, Cathy actually recommended I take other specific actions before or during my website makeover, to get a faster start on my coaching business.
"Unlike some coaches, Cathy doesn't beat around the bush. She's very direct and she tells it like it is, so you don't waste time and you get exactly what you need. If you're ready to take action and get straight-from-the-shoulder advice, without sugarcoating, I'd recommend Cathy's consultation."
Melissa C. Martin, Career Coach For Canadians Transitioning from Mlitary To Civilian Life
Planned my website and message in just 1 call
“When planning a new business venture, I realized I needed a website. I was not sure what would be involved.
“In just one session, Cathy helped me clarify my message and establish the page-by-page website setup.
"Our consultation exceeded my expectations – it was enjoyable as well as inspirational. As an experienced business owner, I’d say it was a very worthwhile investment.”
Robert E. Barker, United Kingdom
Yes, Cathy! I'm ready to grow my business and I want your help!
I understand that we'll have a 60-90 minute session and I'll get 2 weeks of email follow-up included. I'll send you all my materials for you to read before we get on the phone, so we'll make every minute count.
I am happy to learn that if I retain you to write copy for a sales letter or website, within 5 working days of our consultation, I can deduct the cost of these sessions from the full package price.