Build Your Brand One Story At A Time

"Your marketing begins with a story..."

In a dark corner of Starbucks, a smart but very sad business owner was muttering into his Mocha Latte: “How can I stand out from my competitors? It seems that everyone’s saying the same thing. I need to show the world I’m different.”

His words carried to the next table, occupied by a wise old wizard, cleverly disguised as a Macbook-toting copywriter.

The copywriter pointed to her empty mug and said, “If you buy me a double shot cappuccino, I’ll tell you exactly what to do.”

Two sips of highly concentrated caffeine and the copywriter was ready to put on her wizard hat.

"The secret lies in the story."

“You need to tell stories,” the copywriter said. "Here's why:

"Your story is unique, so you’ll stand out from the crowd with ease.
“Stories claim attention, so you’ll engage your audience naturally.
“You’ll be memorable. People remember plots.
“And you’ll get the word out. What’s the first thing people do when they hear a good story? Yes ...They call their friends!”

“But how do I do this?” asked the business owner. “I don’t have a rags to riches story. I didn’t spend six months sleeping in a church basement. I don't have a hero story or a hard luck story."

“Nonsense! Who needs a church basement?” said the copywriter, showing some attitude.

“We’re not doing Cinderella here. You need to tell your story for branding … not for sitting around the campfire chomping down s’mores and swilling hot chocolate.

"You need to tell your story for grown-up clients who drink good stuff, like this cappuccino.”

“But I keep getting stuck,” argued the business owner.

“And I need to go back to being a wise old wizard,” said the copywriter.

She snapped her fingers and she was gone… but next to her now-empty cappuccino mug was a wondrous package, containing everything the business owner needed to be successful with storytelling. And you can claim it for yourself, too.

I’m Cathy Goodwin. I'm a copywriter and marketing strategist. I'm not really a wizard, although some clients have called me one.

My superpower is helping my clients discover the stories they need to tell, and wrapping the stories in words and phrases that attract clients and buyers.

Storytelling isn't just a way to entertain your readers. It's a tool you can use to strengthen every aspect of your marketing.

I don't like to see marketers limiting themselves to tired old story formulas...and don't fully benefit from the power of storytelling.

So I created this program: Brand Yourself One Story At A Time.

MODULE 2: How To Use Stories To Engage And Inspire Your Prospects

How to use story as a brand-building tool that's more powerful than a logo or color scheme
How to recognize the 3 branding challenges that require a story
Get inside the 5 mindset qualities of the master story tellers
Why brand stories turn into pumpkins when you model them on fairy tales (and a simple action story technique that works like.... well, magic)
A simple technique to increase audience engagement exponentially (so they pay attention and ignore the temptation of their cell phones)

MODULE 5: How To Use Your Story To Set Yourself Up As A "Must-Have" Service

How an ordinary straight-talking business owner can become a spell-binding storyteller by harnessing these 3 pro tips
How to banish story block (which hurts more than ordinary writers’ block because some idiot told you this should be easy) and painlessly begin branding with stories
How to uncover your own private treasure chest of brand stories that keeps filling itself up and never goes empty, without any extra effort from you

Build Your Brand One Story At A Time

Introducing "Build Your Brand One Story At A Time"

Get started today .... and see first-hand why many successful business owners say storytelling is the most important tool in their marketing kit.