For Entrepreneurs, Solopreneurs & Small Business Owners

Create A Brand That Helps You Stand Out, Differentiate Your Services,

& Attract Your Ideal Clients

"I need to build a personal brand for my small business!"

Storytelling makes branding easier (and also more fun).

  • Stories make branding happen naturally. No navel-gazing questions to learn, "Is this my brand?"
  • You share stories that resonate with your clients (and make you feel professional and proud).
  • Stories inspire clients to connect with you.

    They've heard it all before...but they'll listen to a good story.

I’m Cathy Goodwin, a copywriter ,storyteller and marketing strategist.  

My superpower is helping my clients discover the stories they need to tell... and then 10X the impact with compelling copywriting.

So I created this program...

Introducing "Build Your Brand One Story At A Time"

MODULE 1: How To Use Stories To Stand Out And Get Known As An Expert

  • Why buying into “you gotta be vulnerable” can be a big mistake 
  • 3 essential qualities you need to be the hero who captures your clients’ hearts and minds 
  • Why your brand story is more like a stand-up comedy bit than a movie arc …
  • Why you don’t need a spill-your-guts, “I was there” story (because you can do this instead)

MODULE 2: How To Use Stories To Engage And Inspire Your Prospects

  • How to use story as a brand-building tool that's more powerful than a logo or color scheme
  • How to recognize the 3 branding challenges that require a story 
  • Get inside the 5 mindset qualities of the master story tellers 
  • Why brand stories turn into pumpkins when you model them on fairy tales (and a simple action story technique that works like.... well, magic) 
  • A simple technique to increase audience engagement exponentially (so they pay attention and ignore the temptation of their cell phones) 

MODULE 3: How To Avoid The 4 Top Storytelling Mistakes 

  • Why branding heroes don’t leap tall buildings with a single bound (and what they do instead) 
  • How to turn your audience's insatiable curiosity into a profitable asset
  • How to use stories to reinforce your integrity, enhance your trust factor and enhance your credibility

MODULE 4: How To Engage Your Audience (Even When You're Telling Them Things They Don't Want To Hear)

  • 3 little-known techniques to get your audience to buy into your world and join you on the journey
  • A surprisingly simple technique to get a serious point across without coming on too strong
  • How to create a cast of characters your audience will care about (so they'll stay tuned to the end)
  • How adding this single detail will set the scene for your story and help nail your brand  

MODULE 5: How To Use Your Story To Set Yourself Up As A "Must-Have" Service 

  • How an ordinary straight-talking business owner can become a spell-binding storyteller by harnessing these 3 pro tips
  • How to banish story block (which hurts more than ordinary writers’ block because some idiot told you this should be easy) and painlessly begin branding with stories
  • How to uncover your own private treasure chest of brand stories that keeps filling itself up and never goes empty, without any extra effort from you

Fire up your revenues with your story-based brand.

Get the self-paced course and begin immediately! You'll enjoy access to all the modules so you can work on your own, anytime, anyplace.

NORMALLY $97 -- just $37 TODAY  


I'm confident you'll love the course and you'll get terrific benefits. But I don't want "sad money." 

Just ask for a refund within 30 days of purchase (before you choose the one-to-one consultation). I'll cheerfully refund your money and we'll part friends.