Create A Brand That Helps You Stand Out, Differentiate Your Services,

& Attract Your Ideal Clients

If you're a service-based business owner, your brand has to...

...signal your ideal client, "I'm the one!"

...make it easier to write copy and create all kinds of content

...make a proud promise about what you deliver

All the other stuff - the slogans and logos - are nice to add on...AFTER you've got them on the same page.

"I need to build a personal brand for my small business!"

The truth is...

  • Stories make branding happen organically.
  • You don't need a rags-to-riches story. Branding is about your clients-not you.
  • Some clients will never connect with you unless you tell them a story.
    They've heard it all before..but they'll listen to a good story.

I’m Cathy Goodwin. I'm a copywriter and marketing strategist. I'm not really a wizard, although some clients have called me one. 

My superpower is helping my clients discover the stories they need to tell, and wrapping the stories in words and phrases that attract clients and buyers. 

Storytelling isn't just a way to entertain your readers. It's a tool you can use to strengthen every aspect of your marketing.

I don't like to see marketers limiting themselves to tired old story formulas...and don't fully benefit from the power of storytelling.

So I created this program: Brand Yourself One Story At A Time. 

Introducing "Build Your Brand One Story At A Time"

Get 5 modules with exercises, tips and how-tos. Each module includes a video lesson and a study guide. You also get access to a membership area with additional resources. Choose the "go it alone" self-study or the fast track with a coaching session.

MODULE 1: How To Use Stories To Stand Out And Get Known As An Expert

  • Why buying into “you gotta be vulnerable” can be a big mistake 
  • 3 essential qualities you need to be the hero who captures your clients’ hearts and minds 
  • Why your brand story is more like a stand-up comedy bit than a movie arc …
  • Why you don’t need a spill-your-guts, “I was there” story (because you can do this instead)

MODULE 2: How To Use Stories To Engage And Inspire Your Prospects

  • How to use story as a brand-building tool that's more powerful than a logo or color scheme
  • How to recognize the 3 branding challenges that require a story 
  • Get inside the 5 mindset qualities of the master story tellers 
  • Why brand stories turn into pumpkins when you model them on fairy tales (and a simple action story technique that works like.... well, magic) 
  • A simple technique to increase audience engagement exponentially (so they pay attention and ignore the temptation of their cell phones) 

MODULE 3: How To Avoid The 4 Top Storytelling Mistakes 

  • Why branding heroes don’t leap tall buildings with a single bound (and what they do instead) 
  • How to turn your audience's insatiable curiosity into a profitable asset
  • How to use stories to reinforce your integrity, enhance your trust factor and enhance your credibility

MODULE 4: How To Engage Your Audience (Even When You're Telling Them Things They Don't Want To Hear)

  • 3 little-known techniques to get your audience to buy into your world and join you on the journey
  • A surprisingly simple technique to get a serious point across without coming on too strong
  • How to create a cast of characters your audience will care about (so they'll stay tuned to the end)
  • How adding this single detail will set the scene for your story and help nail your brand  

MODULE 5: How To Use Your Story To Set Yourself Up As A "Must-Have" Service 

  • How an ordinary straight-talking business owner can become a spell-binding storyteller by harnessing these 3 pro tips
  • How to banish story block (which hurts more than ordinary writers’ block because some idiot told you this should be easy) and painlessly begin branding with stories
  • How to uncover your own private treasure chest of brand stories that keeps filling itself up and never goes empty, without any extra effort from you

Get started today .... and see first-hand why many successful business owners say storytelling is the most important tool in their marketing kit.

Get the self-paced course and begin immediately! You'll enjoy access to all the modules - plus the bonus - so you can work on your own, anytime, anyplace.

NORMALLY $197 -- just $97 TODAY  


I'm confident you'll love the course and you'll get terrific benefits. But I don't want "sad money." 

Just ask for a refund within 30 days of purchase (before you choose the one-to-one consultation). I'll cheerfully refund your money and we'll part friends.